Match on action, also called cutting on action, is a technique used when the director cuts from one shot to another, which creates the impression of continuous time. The movement or gesture of one character seems to be continued to completed in the next shot. However if movement from one shot to the other are not matched the action would loose it illusion of seamless continuity.
http://www.youtube.com/watch?v=_RjfGD1RTW8&NR=1
In this youtube clip you can see examples of a match on action shot and the ways in which to create the proper effect that one movement carries on into another shot.
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