Representation of Hip Hop CD Cover

The target audience for this CD would be for boys aged around 20 years old. You can tell this by the artist on the front who seems to be around that age. You can tell that this is a hip hop album because of the writing used which looks like graffiti. The writing colour is also telling the audience that this man on the front cover is wealthy because of the way it reflects which represents his money and that he can afford expensive chains or jewellery.The expression on the artists face is also a way to tell what genre this music will be. He is looking directly at the audience which makes them feel vulnerable and that he is in control. He is also looking down slightly which shows that a low angle shot was used to make him seem powerful. He is also wearing a bright orange coat and on the shelves in the shops this album cover will stand out.The background is of lots of lights and he is wearing a NY hat which indicates that he is in New York which is where lots of successful artists are from. On the other hand, it is also night which represents the artist to be the kind of person who is around on the streets at this time. There is also a police car with its sirens on which shows that this artist gets into trouble a lot, this also tells you which genre the music is going to be.

Camera Movement - Mounted Camera Tilt

A mounted camera tilt is when you move the camera up or down, without lowering or raising the position of the camera. This is like panning, only it is done vertically. This video camera technique is used to follow the subject that you are photographing, or to show the viewer a large object from top of bottom - or from bottom to top.

http://www.youtube.com/watch?v=0jYXX48Oz7s&feature=related

Camera Movement - Mounted Camera pan

Mounting the camera on a tripod, simply move the camera horizontally from left to right. Pan shots are used to show the viewer more of the scenery. This technique is also used to show views from high places, such as overlooks. Pan shots should begin with a still shot, then pan, then finish with a still shot.

http://www.youtube.com/watch?v=FhTEe5vjN3Q&feature=mfu_in_order&list=UL

Camera Movement - Dolly

This is when a camera is mounted on a cart which travels along tracks for a smooth movement. This is also known as tracking shot or trucking shot. Most professional film studio dollies have a hydraulic arm that raises or lowers the camera on a vertical axis. When a dolly grip operates a dolly on perpendicular axis simultaneously, it is known as a compound move.  

Camera Movement - Mounted Camera Pedestal

This video camera technique is the opposite of the tilt technique. You do not tilt the camera, but you either raise or lower the position of the camera. This technique is simply used to get the proper view that you are looking for.

http://www.youtube.com/watch?v=wAiMHoTBlqo&feature=mfu_in_order&list=UL

Film Sound - Non diegetic sound

Sound whose source is neither visible on the screen nor has been implied to be present in the action:

• narrator's commentary
• sound effects which is added for the dramatic effect
• mood music

Non-diegetic sound is represented as coming from the source outside story space. 

The distinction between diegetic or non-diegetic sound depends on our understanding of the conventions of film viewing and listening.  We know of that certain sounds are represented as coming from the story world, while others are represented as coming from outside the space of the story events.  A play with diegetic and non-diegetic conventions can be used to create ambiguity (horror), or to surprise the audience (comedy). 

Another term for non-diegetic sound is commentary sound.

Film sound - Diegetic Sound

Sound whose source is visible on the screen or whose source is implied to be present by the action of the film: 

• voices of characters 
• sounds made by objects in the story 
• music represented as coming from instruments in the story space (source music)

Diegetic sound is any sound presented as originated from source within the film's world 

Digetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame. 

Another term for diegetic sound is actual sound.

Camera Movement - Moving Camera handheld

Using this technique, the photographer simply holds the video camera, and moves wherever, and however, he needs to move to get the shot that he wants. When using this technique, you should avoid using the zoom feature on your camera. Zooming while using the handheld technique will make your shot appear to be shaky. Instead of zooming, move closer to the object you are shooting.

Camera movement: Moving camera boom

A camera boom is a smaller version of the cranes that are used for construction. A camera boom is used to get a view of subjects or scenes from above. These are commonly used in filming movies, and the boom moves up, down, and around.